Apple Tops the 2023 Smartphone Market with Record Market Share Despite Overall Market Decline: IDC Tracker

According to IDC Tracker, despite a 3.2% overall market decline, Apple has secured the top spot in the 2023 smartphone market. Shipments in Q4 2023 totalled 326.1 million units, marking a significant 8.5% increase. This notable shift in the market has positioned Apple as the leading smartphone firm for the first time since 2010.

Apple’s success in the market is a result of the rising demand for high-end products, which now account for more than 20% of the market. This achievement is even more significant considering the challenges posed by increased regulatory obstacles and Huawei’s resurgent rivalry, especially in China—Apple’s largest market. The company’s success can be attributed to its interest-free financing options and aggressive trade-in incentives that have contributed to the growing demand for its products.

The period saw a robust rebound trend in the second half of the year, laying the groundwork for the projected growth in 2024. This growth was even higher than predicted, with year-over-year growth at 8.5%, surpassing the projected growth of 7.3%. While low-end Android players like Transsion and Xiaomi displayed strong growth from emerging markets, the overall winner is clearly Apple.

Snapshot of the Q4 2023 Smartphone Market

  • Apple: A notable 11.6% increase from Q4 2022, shipping 80.5 million units, accounting for a 24.7% market share.
  • Samsung: Shipped 53.0 million devices, securing a 16.3% market share—a 10.9% decrease from Q4 2022.
  • Xiaomi: Delivered 40.7 million units, securing a 12.5% market share with a remarkable expansion of 22.7% from Q4 2022.
  • Transsion: Shipped 28.2 million units, securing an 8.6% market share with an impressive 68.6% rise from Q4 2022.
  • Vivo: Shipped 24.1 million units, capturing a 7.4% market share with a consistent rise of 5.1% from Q4 2022.
  • Others: Produced 99.5 million units, accounting for 30.5% of the market—an increase of 3.5% from Q4 2022.

Overall, shipments in Q4 2023 totaled 326.1 million units, marking a significant 8.5% increase.

Overview of the Whole-Year 2023 Smartphone Market

  • Apple: Saw a positive gain of 3.7% compared to 2022, shipping 234.6 million devices and capturing a 20.1% market share.
  • Samsung: Shipped 226.6 million devices, gaining 19.4% of the market despite a 13.6% decrease from 2022.
  • Xiaomi: With 145.9 million units shipped, it held a 12.5% market share, but experienced a 4.7% decrease from 2022.
  • OPPO: Shipped 103.1 million units, down 9.9% from 2022, while still retaining an 8.8% market share.
  • Transsion: 94.9 million units were shipped, accounting for 8.1% of the market and showing a notable 30.8% increase from 2022.

The smartphone market is witnessing a shift in rankings and increased competition, with companies like OnePlus, Honor, and Google launching competitive smartphones in the lower end of the high-end market. Additionally, Huawei has re-emerged and is rapidly growing in China. The conversation about AI capabilities in mobile devices and the emergence of foldable smartphones are also gaining momentum, setting the stage for a period of significant innovation in the smartphone market.


Apple’s achievement of securing the top spot in the 2023 smartphone market, despite an overall market decline, reflects its ability to meet the rising demand for high-end products. The company’s success, especially in the face of increased regulatory obstacles and competition from Huawei, highlights the strength of its marketing strategies and product offerings. With the smartphone market poised for noteworthy and fascinating innovations, the competition is expected to intensify further in the coming years.

Frequently Asked Questions

1. What were the key factors contributing to Apple’s success in the 2023 smartphone market?

Apple’s success can be attributed to the rising demand for high-end products, aggressive trade-in incentives, and interest-free financing options, which have all contributed to the growing demand for its products.

2. How did the other major players in the smartphone market perform in Q4 2023?

In Q4 2023, Samsung, Xiaomi, Transsion, and Vivo all made significant contributions to the smartphone market, despite Apple’s dominant performance. Samsung and Xiaomi faced various levels of declines and expansions, while Transsion and Vivo saw notable increases in their market shares.

3. What does the IDC Tracker reveal about the 2023 smartphone market trends?

The IDC Tracker highlights a 3.2% overall market decline in 2023, leading to the lowest level of smartphone shipments in ten years. However, a robust rebound trend in the second half of the year laid the groundwork for projected growth in 2024, with a notable 8.5% increase in shipments in Q4 2023.


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