Disney Secures OTT Rights for Taylor Swift’s ‘The Eras Tour’: Bidding War Details and Release Date

Swifties can soon watch Taylor Swift’s concert film on OTT as Disney has emerged as the winner of the bidding war, securing the streaming rights for ‘The Eras Tour’ for a whopping $75 million. The highly anticipated concert film has already enjoyed success in theaters, and Disney’s acquisition of the streaming rights is expected to garner a significant response on the digital platform. The deal marks a significant achievement for Disney, adding to its impressive entertainment portfolio.

OTT Debut and Competing Bidders

‘The Eras Tour’, which has received acclaim from both fans and critics in its theatrical release, is now poised for a digital platform premiere. Disney outperformed its competitors, including Netflix and Universal, to clinch the rights for the highly sought-after concert film.

OTT Release Date

Taylor Swift’s concert film ‘The Eras Tour’ is set to debut on Disney Plus on March 15. It is reported that the OTT release will feature an extended runtime compared to its theatrical version, adding to the appeal for fans eagerly anticipating its digital release.

Taylor Swift, a 14-time Grammy winner, is currently engaged in her ‘Eras’ Tour at the Tokyo Dome and is expected to make an appearance at Super Bowl 2024 before continuing her tour.

FAQ

1. What is the title of Taylor Swift’s concert film that Disney has secured the OTT rights for?

Disney has secured the OTT rights for Taylor Swift’s concert film ‘The Eras Tour’.

2. When is the OTT release date of ‘The Eras Tour’?

The concert film is scheduled to premiere on Disney Plus on March 15.

3. How much did Disney pay to secure the streaming rights for ‘The Eras Tour’?

Disney secured the streaming rights for ‘The Eras Tour’ for $75 million, after winning a bidding war against competitors.

Conclusion

Disney’s acquisition of the streaming rights for Taylor Swift’s ‘The Eras Tour’ marks a significant milestone in the company’s expansion in the entertainment industry. The highly anticipated concert film is set to capture the attention of fans and showcases Disney’s commitment to offering exclusive and captivating content on its streaming platform.

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