European Union orders Google to sell part of advertising business

Brussels | The European Union’s (EU) anti-competition regulators have made an unprecedented decision to address competition concerns. Google has been ordered to sell a portion of its digital advertising business. The European Commission stated that a preliminary investigation revealed that the only solution to these issues is for Google to divest some of its services. The EU, consisting of 27 countries, is leading the charge against large technology companies. Initially, a hefty fine was imposed on Google. This is the first time the EU has required a company to divest its business. Google will have an opportunity to present its side before the commission’s final decision is made. The commission’s latest decision follows an ongoing investigation since June 2021, which began with Google’s alleged violation of competition rules.

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