Instagram has decided to drop one of its projects, the AI-powered news app Artifact. Last year, the brand added multiple new features such as AI-powered article summaries and more. Meta, the owner of Instagram, decided to discontinue Artifact due to market changes and the limited market opportunity for continued investment.
The co-founders of Instagram, Kevin Systrom and Mike Krieger, created Artifact, an AI-driven news aggregation application, which is now set to shut down just one year after its launch in January 2023. The decision to drop the app was announced in a blog post by Systrom, who mentioned that while Artifact had developed a loyal user base, the overall market opportunity did not justify continued investment.
Artifact will begin winding down its features over the next few weeks, starting with disabling the capability to create new posts and comments. The core news aggregation capability will continue operating through the end of February to give users time to find alternative services.
Last year, Instagram added AI-powered article summaries, the ability for users to comment on and mark articles as clickbait, a Twitter-like posting feature, and more. However, these latter features required extensive moderation, which Artifact’s small eight-user team could not support. Despite its differentiation through AI-powered features, such as rewritten article summaries, Artifact failed to fully integrate its identity into a well-reasoned offering.
1. Why is Instagram dropping Artifact?
Instagram’s decision to drop Artifact is attributed to market changes and the limited market opportunity to justify continued investment in the AI-powered news app.
2. What features did Artifact offer?
Artifact offered various AI-powered features, including rewritten article summaries, the ability for users to comment on and mark articles, and a news aggregation capability. However, the app struggled with extensive moderation needs for some of these features.
3. What will happen to Artifact’s existing users?
Artifact will begin winding down its features over the next few weeks. The capability to create new posts and comments will be disabled, and the core news aggregation capability will continue operating through the end of February to give users time to find alternative services.
Instagram’s decision to drop the AI-powered news app, Artifact, highlights the evolving nature of the tech industry and the need for companies to adapt to market changes. Despite providing innovative AI features, Artifact’s limited market potential led to its discontinuation. The move underscores the importance of understanding market dynamics and aligning investments with strategic opportunities.